9.24.2007

Apple sub/store...

3 comments:

Amr Raafat said...

Kara!
Fantastic! sense of speed of underground world, The Building movie ( model ) generates activity all over the site. activity, move, speed.
I wonder if you could create as many sheets of each shot of this movie, so we enjoy the different views in separate jpegs, plus the animation too.
I wonder if the green trees that appear occasionally in your video works well for you here? or they should go away?
By you involving the T in your apple store, creating the i-T, made me learn a good Architectural lesson, how newborn buildings could be tailored to the older existing site conditions, for the sake of better use of both.
Hope you would have time to create the simple everywhere America maps Ted advised you do in his last comment, before the end of the week.
I amazed by your i-T Idea,
Best of luck

p:s From the last comments I thought allot about the packaging, and Ted's comment of making it simple, as your project is quite complex, I think you and Ted are very very right in that.

the Jury would react with the package for 1-2 minutes! then after opening the package, you got 26 minutes with the building!!!!
In addition of what you mentioned about the value of simplicity in the apple! I think that the bigger the company, the simpler methods they use. less is more and more is less -).

Though I am thinking of making those 2 minutes with the package 5 involving minutes of wonder -).

bac dmarch said...

Kara,

I appreciate your attempt to use current media to present your project. I worry that each scene is on for miliseconds, with no possibility of obsorbing the information. This experience is not like the train for me, it is distracting. Maybe the transitions from one slide tothe next are distortions of each, a managable melding from one frame to the next. Soemthing for my generation to absorb.

I also worry about your project being clear to the jury from a funtional point of view. Again, how can this station implicate all others and reveal to us that this is the natural evolution in retail? How can this station make us understand it is time to think differently about these experiences?

Jaclyn said...

Kara,
I agree with Ted that it is hard to read. I watched it several times trying to gather information and wasn't able to. Is it possible to slow it down and have different transitions between the scenes in order to understand your design more efficiently?

The anywhere map would be a great asset for your presentation.