Studio Final: Concept Statement
This Apple store will make you think different...
The considerations for this Apple store began here in Dallas and upon my visit to Boston it became about more than just a store, it became about a lifestyle; creating an alternative city made specifically for Apple products and people, as a matter of fact, if you do not own Apple products then you will find it hard to live in...
I wondered, how could Apple become more than a specialized retail store, how could it become more important to my daily life? And then it became clear, Apple could use its brand and its computer savvy to create a new city, a place that could exist along side the institutions of knowledge in Copley Square. Apple will create the store on the street level The idea surfaced slowly, from my first visit to the Apple store here in Dallas to the visit in Boston. I just began to ask the question why couldn't a computer retail store use its computer knowledge to create a better shopping experience?
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